What is SEO & Why Every Business Needs It in 2025 - Gurpreet Singh sawara
Hey everyone! Welcome to another episode of Mastering Digital Growth — I’m your host, Gurpreet Singh Sawara , your go-to digital marketing expert . If you're a business owner, a marketing enthusiast, or someone trying to understand how to grow online — you're in the right place. Today’s episode is all about a term you’ve probably heard a hundred times — SEO , or Search Engine Optimization . What is it? Why does it matter? And how can you use it to grow your business in 2025? Let’s dive in. 🎯 What is SEO? SEO stands for Search Engine Optimization . It's the practice of improving your website so it ranks higher on search engines like Google. Think of it this way: When someone types “best digital marketing expert near me” or “how to grow my business online,” Google pulls up the most relevant websites. SEO helps you become one of those top results. 💡 Why Is SEO So Powerful? Here’s why I love SEO — it’s organic , sustainable , and trust-building . Instead of paying ...